Writing great headlines that compel readers to click is both an art and a science. The goal is to grab attention, spark interest, and drive action. And while it’s tempting to create clickbait headlines, you don't want to mislead people.
Clickbait headlines will get you clicks but they will also lower your conversions and damage your brand reputation. It's all about balance.
You want to entice people to click and at the same time, be authentic and deliver value. Here you'll discover a proven formula that the world's best copywriters use.
The Goal of a Great Headline
The primary goal of a headline is to get people to click. But it doesn’t stop there. You must ensure that what follows the headline delivers on its promise. If readers feel misled, they’ll leave quickly and may not return. Authenticity builds trust, and trust keeps your audience coming back.
Proven Guidelines for Writing Great Headlines
Put news in your headline: Share something new or timely to grab attention.
Include the benefit: Clearly state what the reader will gain.
Combine both: Create a headline that is both newsworthy and beneficial.
The Great Headlines Formula
To create an irresistible headline, use this formula:
[End result that customers want] + [Time period] + [Address the objections]
Examples:
[How to make amazing steaks] + [in 10 minutes] + [for under 15 bucks]
[Make a killer landing page] + [today] + [With no experience]
[Increase traffic to your restaurant] + [this week] + [without paying for advertising]
Practical Tips and Examples
1. Take this action + Time Period + End Result
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2. Benefit they want + How to achieve it + In what time frame
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20+ Examples of Irresistibly Great Headlines
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By following these tips, you can create headlines that are not only irresistible but also authentic and valuable.
If you'd like an even easier way to create juicy headlines, use our free app that combines hundreds of years of copywriting mastery with Artificial Intelligence to generate irresistible headlines.
Thousands of business owners, social media managers, copywriters and more are already using it to generate headlines for their business and marketing: Make your headline